Griv
Social fitness. Weekly challenges. Real payouts.
Problem
The world lacks a habit layer. Effort is unverified, unrewarded, and unseen.
Solution
Griv adds the habit layer. Turning effort into proof, payouts, and public recognition.
Product Demo
Live Demo
User Journey
Welcome Screen
New users see product guide overlay
Check-In Process
Take photo
Upload progress
AI Recognition & Points
AI analyzes activity and awards points with detailed feedback
Share to Farcaster
Native sharing to Farcaster with automatic post generation
Climb the Leaderboard
Compete with friends and community on weekly rankings
Complete Flow: Check-in → AI Recognition → Earn Points → Share Achievement → Compete on Leaderboard
Growth Phases
Farcaster Mini App + Base App
Scale to 10,000 users
📲 iOS + Android + ⚡ Arbitrum Orbit
Front-end client atop Farcaster Protocol via native mobile apps with Arbitrum Orbit. An appchain similar to Blackbird.
🔥 GTM
• Run Clubs
• Barry's/CrossFit
• Equinox & Life Time
Market Size
FITNESS TECH USERS (WORLDWIDE)
Total Available Market
IMMEDIATE MARKET
Strava Users
Active fitness enthusiasts who we can target with ads on Instagram, TikTok and IRL events like run clubs.
*Total market adjusted for 25% app and device overlap
Sources: Strava (120M), Smartwatches (455M), Fitness Wristbands (398M),
Google Fit Downloads (100M), Health Apps iOS/Android (320M)
Where Griv Wins
Edge
Leverages Farcaster's social graph + embedded wallets → community is seen (distribution, identity) and rewarded (seamless payouts & other incentives).
How Griv compares to what's on the market:
High Social / Low Rewards
Strava, Nike Run Club, Peloton
(great feeds, no payouts)
Low Social / High Rewards
Sweatcoin, StepN
(rewards, low-signal social; speculative)
Low / Low
Generic habit trackers
(basic tracking, no community or rewards)
High / High
Griv
(public proof + instant rewards)
Early Traction
June - Aug 15th (2.5 months)
Users
Who are the users?
Debbie
Marketing @ Privy
Naomi
11x National Triple Jump Champ
Corbin
Founder @ Gigabot
Novi
Security @ Coinbase
Jordan
Engineer @ Base | BJJ Competitor
Mark
Founder, Marathoner
Leonard
Builder @ Network School
Dr Matt
General Practitioner
Mika
LA Singer
Alfie
Bio-Design Engineer
Business Model
Revenue Streams
Advertising Placements
Advertising placements within the Griv app, where users check in daily for their fitness challenges. Brands reach highly engaged fitness enthusiasts.
Rewards Pool Fee
Percentage fee from the total rewards pool paid out to users at the end of every week.
Team
Founder: Igor Yuzovitskiy
Hey, I'm Igor, founder of Griv. I previously ran a pre-seed startup that shipped a lending protocol, dev tooling, and a consumer streaming app. Before that, I helped manage a $1B AUM RIA in NYC. I'm a self-taught engineer, an avid runner, swimmer, and snowboarder.
Consumer Crypto Product Studio
Hired Builders Garden, a consumer crypto product studio. They bring design, engineering and product expertise. Along with a collective social network of 100k+ followers between all their affiliated organizations.
The Ask
Pre-Seed Round
Turn Mini App into a standalone iOS/Android app. Guided by Blackbird's approach to building an app chain.
Reach Out
X:@igoryuzoFarcaster:@igoryuzo.eth
Telegram:@igoryuzo
Email:igor.yuzovitskiy@gmail.com
Cell:347-583-1054